7 TYPES OF DIGITAL MARKETING STRATEGIES AND HOW YOU CAN USE THEM TO GROW YOUR BUSINESS

 According to a well known online data analysis organization, around fifty per cent of the money spent in the United States is influenced by online marketing campaigns. Statistics such as this highlight the importance of implementing effective digital marketing techniques to promote your business, increase your market share, boost your turnover and enhance your profits.

But first, you need to know something about the different kinds of online advertising techniques, strategies, services and models available.

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We've listed some below to get you started on thinking about which is right for you and your business.

1. Search Engine Optimization

SEO techniques, which in themselves are varied and multifarious, are a strong method of online advertising through which to market your company. Whilst off page SEO methods are most suited to larger companies looking for national coverage, online SEO techniques, or at least the exclusive use of them, is more suited to smaller companies seeking to promote their business on a local level. For instance, rather than trying to create brand awareness through promoting a highly conspicuous presence on social media sites, and instead focusing on on-page techniques such as well optimized web design Birmingham based tailors, Newsagents in Chelmsford, or fish and chip shops in Edinburgh can produce excellent return on investment rates.

2. Social Media Marketing

Though, as mentioned above, off page SEO techniques such as increasing social media presence are predominantly thought of as more suited to the purposes of larger enterprises or companies seeking to achieve advertising on a national or international level, social media networks are continually improving the methods they use to make the adverts they show their users more relevant. As such, it may not just be on page SEO techniques such as proper labelling or high-quality Web Design Birmingham based tailors or newsagents in Chelmsford have to use to increase their online market share, though this still remains by far the most effective method for local businesses looking to climb higher on the search engine ranking pages.

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Also known as Internet Public Relations, SEO PR is the process of writing press releases or other similar marketing and advertising material and literature for search engine optimization purposes, generate leads and traffic to a mobile app development & Website, as well as to increase conversion rates and boost profits.

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Top Reasons You Need a Web Design Company in Dubai

If you own a business, a mobile app development & Website may be your next marketing step. However, you may be wondering if you should try to create the business yourself or hire a web design company in Dubai. What is the best choice for your business? In most cases, you will find that hiring a web design company comes with many excellent benefits. Marketing keeps your business going and online marketing requires a high quality, professional mobile app development & Website. If you are unsure whether to choose a professional company, here are just a few of the top reasons you will want to go with a professional web design company in Dubai for your mobile app development & Website needs.

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Reason #1 – Enjoy a Professional Look

One of the top reasons to choose a professional web design company is to ensure that your mobile app development & Website enjoys a professional look. You do not want your mobile app development & Website to look like a novice designer created it. After all, in many cases, your mobile app development & Website will be the first thing that many people know about your company. It is essential to make a great first impression.

Site visitors will feel that the mobile app development & Website reflects the company, so you want to ensure that your mobile app development & Website offers a good reflection of your company. If the mobile app development & Website is disorganized and poorly designed, you will give visitors a bad impression of your company. Visitors make judgments quickly and a bad mobile app development & Website will drive away potential customers, which could seriously hurt your business.

Reason #2 – Search Engine Optimization

A professional web design company in Dubai will offer you search engine optimization services, which is another reason to use a professional company. While you probably know a bit about SEO, professionals know the ins and outs of optimizing a mobile app development & Website for great performance.

A wonderful mobile app development & Website will not offer you results if no one is able to find the site. Experienced web designers will build the entire mobile app development & Website with search engines in mind. This will include using important keywords throughout your content and in title tags to ensure you perform well in the search engines. When you end up with good search engine rankings, you will ensure that visitors can find your business mobile app development & Website without a problem.

Reason #3 – Showcase Your Business Expertise

A professional mobile app development & Website designer will also showcase your business expertise, which is important. When you work with a web design company, they will work with you to learn more about your company and what your business has to offer. Then, they will work on a design for your mobile app development & Website that showcases your expertise, making it instantly apparent what you have to offer your visitors.

Reason #4 – Improved Usability

One of the most important parts of a good mobile app development & Website is usability. If users have a bad user experience, they will not come back to your site. In fact, poor usability will ensure that visitors leave your mobile app development & Website quickly. A professional web design company will ensure your mobile app development & Website offers excellent usability, providing visitors with a wonderful user experience.

Multiple methods can be used to improve site usability. mobile app development & Website designers will use navigation tools, contact information, simple layouts and readable text to improve usability. They will also work to optimize site performance so it loads quickly, ensuring that visitors do not have to wait for long load times when they visit your mobile app development & Website.

Reason #5 – Excellent Browser and Device Compatibility

Today, consumers use many different browsers. Some consumers use Internet Explorer, others use Google Chrome and some use Firefox. Still other web browsers are available. It is not easy to make sure that your mobile app development & Website is compatible across multiple browsers. A quality mobile app development & Website design company in Dubai will have the expertise to ensure that your site is compatible across various browsers so your site is available to all visitors.

Professional web designers will also make sure that your mobile app development & Website is compatible across multiple devices as well. Consumers do not just visit mobile app development & Websites on their computers anymore. Many use tablets and smartphones to access the web, which means you need to ensure that your site can easily be viewed on multiple devices. While you want it to look great on computer screens, it also needs to work well for visitors using a tablet or smartphone or you will alienate certain users.

Reason #6 – Save Time and Focus on What You Do Best

Using a web design company also gives you the ability to save time so you can focus on what you do best. If you are not already a web design pro, then it will take a lot of time for you to research, plan and design a mobile app development & Website of your own. It is not easy to design a quality business mobile app development & Website. Time is money, so you are better off spending your time on the things you do best while leaving the web design to a professional. Your mobile app development & Website will be done much faster and you will be able to focus on other parts of your business that require your attention.

Not only will you save time now, but using a web design company will also save you time in the future. You will not need to worry about dealing with a lot of site maintenance yourself if you use a professional. A professionally built site is less likely to require maintenance and in many cases, the company that designs your mobile app development & Website will be happy to take care of mobile app development & Website maintenance tasks for you, allowing you to focus your time elsewhere.

Reason #7 – Enjoy a Higher Return on Investment

When you decide to have a web design company in Dubai build your mobile app development & Website, it will require an initial investment. Some businesses fail to make that investment because it seems like a significant expense. However, that investment will pay off later. You will enjoy a higher return on investment than if you tried to build the mobile app development & Website on your own. Your mobile app development & Website will be done faster and will provide better returns if you have it designed by a professional. That professional mobile app development & Website will continue bringing you sales for many years as long as you keep it online and you use good marketing procedures.

It is easy to see why so many businesses choose to hire a web design company instead of trying to build a mobile app development & Website on their own. mobile app development & Website design requires expertise, and most business owners do not have the expertise needed to build a professional mobile app development & Website. Do not waste your time trying to design a mobile app development & Website if you are not experienced. When you hire a web design company in Dubai, you will enjoy all these benefits and more, making it an excellent choice.

The Best Tips for Web Design in Dubai

 Building a mobile app development & Website seems like a daunting task for many business owners, which is why so many choose to use a professional. After all, you want your mobile app development & Website to look great while providing usability to site visitors. While you may not be a professional, it is important to know a little about web design so you can choose a quality company that offers web design in Dubai. Here are some of the best web design tips. Familiarize yourself with these tips and you will find it easier to spot the best web design companies.

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Tip #1 – Ensure Each mobile app development & Website Page Offers Value

One of the best tips for web design in Dubai is to ensure that each mobile app development & Website page offers value to site visitors. A good mobile app development & Website is about a lot more than just style. Remember, you are making a mobile app development & Website to attract visitors, so your mobile app development & Website needs to prove useful and interesting to site visitors. Even if your site looks amazing, it will not bring back visitors if it doesn’t offer something of value. When a mobile app development & Website is being designed, ask a couple important questions. Why will visitors want to visit your mobile app development & Website? What do you have to offer visitors?

Tip #2 – Avoid Design Elements That Distract Visitors

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Another important tip is to avoid design elements that distract your visitors. A number of design elements may prove distracting. First, sounds are often distracting to visitors. No one wants to listen to something against their will. Do not add music or self-playing videos to your mobile app development & Website. In most cases, they will drive visitors away. Animation is often a distraction to visitors and it results in slower connections as well. Skip the animation and you will keep visitors happier.

Another design element to avoid is scrolling text. Scrolling text does not allow the reader to read at a pace that works for him. Some users may be frustrated because the text scrolls by too fast, while others will be annoyed that they have to wait for more text to appear. Let visitors decide how they want to read your text and avoid scrolling text. A good rule of thumb is to avoid using design elements that do not provide a direct benefit to your site visitors.

Tip #3 – Ensure Visitors Can Easily Find Things

Companies that provide quality web design in Dubai know that ensuring visitors can easily find things on a mobile app development & Website is essential. Start by organizing the mobile app development & Website. Site organization helps visitors find things on the site without a problem. It is also important to reduce the number of clicks between your information and your visitor. If you make visitors keep clicking to find the information they want, they will probably end up leaving your mobile app development & Website. Do not use pages that welcome visitors or pages that just include an “Enter” link. Visitors do not want to go through extra pages to find the information they desire.

It is also helpful to include a link to the home page from each webpage. Many site visitors like to have the ability to go back to the home page if they get lost looking for something. Include text that actually says, “Home” so visitors know where to click to get back to the home page. Sometimes users end up entering your site in the middle of the site, so a link to the homepage will prove valuable. While you are including a link to the home page, it is a good idea to include a navigation menu on each page as well.

Tip #4 – Optimize Your Site for Performance

mobile app development & Website users today want great performance, so an important tip for web design in Dubai is to optimize your mobile app development & Website for performance. If it takes too much time for a mobile app development & Website to load, most visitors will leave the page and head on to another site that loads fast. This is particularly true for visitors using mobile devices to access your mobile app development & Website.

You can use a couple methods to make sure your site performs well. First, image files should be compressed. If you fail to compress files on a mobile app development & Website, it will increase the load time. It is easy and fast to compress image files and they will take up less disk room as well. Another method to increase site performance is to limit the use of flash multimedia. Most consumers do not like flash-based sites, so in most cases, it is best to avoid flash, since it bogs down load times.

Tip #5 – Design for Optimal Site Readability

If your mobile app development & Website makes it difficult for visitors to read text, you will have a tough time keeping them on the site. This means that the mobile app development & Website must be designed for optimal site readability. It is a good idea to avoid allowing text be over 650 pixels in width or it makes it difficult for visitors to read text. A mobile app development & Website should also avoid pages that are too wide or too narrow. A good choice for overall page size is about 1200 pixels.

Keep backgrounds simple so visitors can easily read text. It is tough to read light text when it’s on a light background, and likewise, it’s difficult to read dark text when it’s on a dark background. Some color combinations are also hard on the eyes, making it difficult for users to read text. Text should also be designed so it is large enough to read. Visitors should not need to squint to read the text on a mobile app development & Website.

Tip #6 – Ensure Everything Works

It’s also important to ensure that everything on your mobile app development & Website works. Users will not enjoy using your site if links aren’t working. Take the time to test links to ensure they are working as they should. Many mobile app development & Websites have links that no longer work, which is frustrating for visitors. After a mobile app development & Website is built, it is important to routinely check the site for dead links. Any dead links should be removed.

Tip #7 – Design with Accessibility in Mind

Any mobile app development & Website should also be designed with accessibility in mind. This means that your business’ contact information should be included on every page. You can add it on the top of the page or the bottom of the page, or both if you like, but make sure that information is available. If visitors have to hunt through the site to find out how to contact the business, they may not make the effort. Make it easy for visitors to get in contact with you.

Of course, these are just a few of the important tips for web design in Dubai. Any quality web design company will use these tips as they design a mobile app development & Website for your business. If you are ready to have a quality, professional mobile app development & Website, start looking for a quality company today. A local Dubai web design company will be able to guide you through the process of designing a mobile app development & Website, ensuring that your business mobile app development & Website is designed to meet your needs while making sure that it is easy for visitors to use. A quality mobile app development & Website can transform your business, so consider contacting a web design company today.

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Use the form below to express your wishes regarding your web site design needs. Don't worry if you don't know everything that you might want at this point -- that's OK, just jot down your concept. All you have to do is give us an idea of what you might want to do.

For those who already have a web site, just explain which of our services you think you might need. Maybe your web site is not converting prospects into customers at the rate you'd like, or maybe you just need more, better targeted traffic. Whatever it is, we can help.

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Let us take a look - we'll help you figure it out!

We will call you (if you are in the US, on our nickle) to get more details and explain how we can help you with your web site design needs by building a great web site and/or generating more traffic to your current business.

My Web Site Design Needs

Please note that all fields followed by an asterisk must be filled in.

First Name*

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Country

Phone number where you can be reached during the day (IF you live in the US or Canada)*

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Tell us about your plans for your Websocialtraffic! Site

Services you are interested in*

Build an Websocialtraffic! Site for me

Current website needs updating

Need keyword research and website outline designed

Number of website pages you are considering for us to build*

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more than 100 pages

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Please enter the word that you see below.

   

Never stop adding new pages with new content

 and researching for better keywords.

Do you need help with . . .

Deciding on a Theme (Niche)

Keyword Research

Designing Your Site Outline

Building Your Website

If so, you are at the right place . . . plus, with us you get two certified webmasters for the price of one.

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The main thing is to get started, and the best way to start is by telling us about your needs using this handy contact form.

Many of our clients want an internet opportunity but haven't decided what to promote . . . we have pre-researched over 50 niches that show definite potential, and we will provide 3-5 affiliate programs for each, to monetize your website.

Sometimes it just helps to talk to someone about what you are thinking. If you live in the US or Canada we will call you (on our nickel) to discuss your concept - just Contact Us. (For international inquiries we will respond via email.)

Want to learn more about building an Websocialtraffic website? CLICK HERE.

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What can WE do for YOU?

Once you have selected your theme for your website our building process begins, using proven Websocialtraffic techniques.

By the way, if you haven't purchased your Websocialtraffic Site Build It software package, just click here and get that step out of the way.

Having reading this far you already know what our first step will be . . . that's right, extensive keyword research to assist in:

Designing your website outline

Writing appropriate keyword rich content for each page (you or our writers)

Then we will . . .

Design your custom template, for your unique "look and feel"

When the content is received we start building your website pages . . . after a few are completed you will be notified for your review

Each page is edited, formatted, html coded, search engine optimized by Websocialtraffic standards and submitted to Google and MSN

Any graphics and/or affiliate links are added to selected pages.

All websites exceeding 20 pages will have a site map and static links to expedite the search engine in spidering your website.

Those are our basic steps, but YOUR first step is requesting a quote for your project - just CLICK HERE.

And, if you get nothing else from us, please remember this:

Much more important than how your website looks, is how your website is found by potential customers.

What if your theme has virtually NO competition?

 There are always exceptions to rules.

Yes, you may be lucky enough to have found a niche with few or no competitors. Of course, in most cases this is a "catch 22," as the reason there are few competitors is probably because there is little demand for your product or service, so make sure you have a viable product or service.

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Even then, realistically, getting good Google and other search engine rankings takes a lot of work and a lot of patience. This includes even after the website is built and the search engines have visited the pages and their spidering and indexing is complete. The search engines, including specifically Google, often update their page rankings only once per quarter.

We strive to assure that our clients' pages are optimized to attain at least a Google Page Rank of 4, in a reasonable length of time . . . usually 6-9 months.

Due to the search engines becoming more and more complex and sophisticated, the next step is to arrange for inbound links to your site from other, similar sites on the Net. Also, you need to find quality websites with which to exchange links, as the engines look for this. Not doing this is the number one reason sites lose their rankings. Doing this process over time will improve your rankings.

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For good rankings you need good keywords,

good content and a few back links!

Bottom Line:

What about the Search Engines, like Google?

 One of the great misconceptions about the Internet is that you can get almost instant sales just by putting up a website.

Boy, if that were true the total number of websites would be ten times what it is today!

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The main factor most people overlook is TIME. The search engines are constantly changing their "algorithms" (search parameters), seemingly daily and even hourly. Plus, it takes time after your website is built for it to be "spidered" (analyzed) by the search engines, and then more time to be "indexed" (accepted for listing).

Making matters worse, if you have chosen a highly competitive niche, even more time is required by the search engines for your pages to make their way through the all the competition pages. The majority of the competition pages are not well written nor properly optimized for the search engines, and do not provide content based on the keyword theme . . . unlike yours, of course.

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This process can take from a few weeks to many months . . . and you and your webmasters do not have any control over the search engines, no matter what you may read or hear. All we can do is provide great keyword-oriented content and trust that the cream will rise to the top, which it will.

Let us design and build

 YOUR web site.

Ask for a quote.

Many people have serious misconceptions

about starting an Internet business.

How would you answer these questions?

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How many pages do I need on my website?

What brings traffic to my website?

Can I get sales from my website immediately?

The answers are probably quite different from what you've been led to believe.

Assuming you've taken the time to read your Websocialtraffic Action Guide, the following information will come as no surprise. But if you have not "read the manual," for whatever reason, the following may shock you!

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THERE ARE NO "SECRETS" - JUST BASIC STEPS!

Site Build It!If you were building a house, would you put up the walls before setting the foundation? Of course not! But we hear from folks every day who are about to go about building a website in just that backwards a manner.

There are 4 Basic Steps in the Websocialtraffic Concept of

LOTS of Pages with LOTS of Great Content:

1) Do keyword research for the theme you are considering.

If this research is done properly you will find 100-500 keyword phrases that could be potential pages on your website. We exclusively use "Wordtracker" for this process.

(Click Here to check out WordTracker, the best keyword research tool on the planet. You can try it for free.)

Another benefit of this exercise is that it will show you the demand and supply (competition) for any keyword. This will help you determine if your theme and/or your keywords are any good.

If you build it, will they come?

2) Remember, it is keywords and content that brings you traffic!

Probably the most often asked question we get is, "How many pages should I build?" It isn't easy to answer.

We'll explain using a fishing analogy: If you toss a few hooks into the water and catch a few fish, doesn't it make sense that if you tossed a few more hooks, with irresistable bait (keywords), into the water you would catch more fish? In other words . . . the more hooks (pages), the more fish (traffic)!

The more pages you build, the more traffic you can receive. Ken Evoy, the founder of Websocialtraffic, states that you should start with a minimum of 20 pages . . . and then just keep building. Keyword research will provide you the basis for an outline of your website and give you a strong indication of the site it can and should be.